Job Description

About KHOI 

KHOI is a sculptural jewelry and lifestyle brand rooted in artistry, identity, and empowerment. Each piece is designed to tell a story, blending statement design with cultural expression. Our growing community thrives on connection, creativity, and conversation. From immersive retail experiences to national pop-ups and digital storytelling, KHOI is a brand built on intention, craftsmanship, and bold self-expression.

As KHOI continues to grow, we are building a team of thoughtful, driven professionals who value collaboration, accountability, and excellence. We seek individuals who are excited to contribute to a dynamic, evolving brand and who bring both strategic thinking and hands-on execution to their work.

KHOI is seeking a Social Media Manager who can strategically elevate our online presence, embody our visual voice, and translate our in-person energy into a powerful digital experience. 

Position Summary 

The Social Media Manager is an on-site role and will be responsible for developing, executing, and managing KHOI’s social media strategy across all platforms including Instagram, TikTok, YouTube, Pinterest and future emerging channels. This person will lead the brand’s storytelling through digital content, audience engagement, and analytics. 

The ideal candidate is both a creative visionary and a strategic thinker, someone who understands the intersection of culture, fashion, and digital storytelling. They are fluent in content trends, influencer engagement, brand partnerships, and the unique pulse of lifestyle and retail marketing. 

Core Responsibilities 

1. Strategy and Brand Development 

• Translate brand level campaigns into a comprehensive, data-driven social media strategy that amplifies KHOI’s mission, voice, and business objectives. 
• Build short-term and long-term content plans that align with marketing campaigns, retail activations, and product launches. 
• Ensure that all digital communication reflects KHOI’s tone: bold, artistic, confident, and inclusive. 
• Collaborate with the Creative director and marketing team to develop brand-aligned campaigns and visual narratives that tell the story behind the jewelry. 

2. Content Creation and Storytelling 

• Conceptualize and produce photo, video, and motion content for Instagram, TikTok, Pinterest, and other visual platforms. 
• Work alongside photographers, videographers, stylists, and the creative team to bring campaigns to life. 
• Write engaging captions that blend brand storytelling, product features, and lifestyle relevance. 
• Manage day-to-day posting schedules, ensuring consistent presence and engagement across all channels. 
• Create a library of evergreen content, behind-the-scenes moments, and user-generated content to maintain an active pipeline of posts. 
• Ensure every post aligns with brand identity from lighting and tone to typography and hashtags. 

3. Community Management and Engagement 

• Actively manage KHOI’s online community by responding to comments, messages, tags, and mentions in the brand’s authentic voice. 
• Track and manage customer inquiries or feedback shared through social media, collaborating with retail and operations teams as needed. 
• Monitor sentiment and brand reputation online, addressing opportunities to strengthen community connection. 
• Identify and engage with influencers, collaborators, and brand advocates who align with KHOI’s aesthetic and values. 

4. Campaign and Event Support 

• Partner with retail and events teams to create pre-event buzz and post-event storytelling for pop-ups, collaborations, and special activations. 
• Develop content calendars for product drops, holiday campaigns, and partnerships that maximize exposure and drive sales. 
• Capture real-time moments during events (Reels, Stories, BTS clips) that translate the in-person brand experience to the digital audience. 
• Support the rollout of digital campaigns tied to physical retail experiences and new collection launches. 

5. Analytics, Insights, and Growth 

• Track engagement metrics, impressions, and conversions across all channels. 
• Prepare monthly reports analyzing key performance indicators (KPIs), including follower growth, engagement rates, website traffic, and ROI from paid or influencer campaigns. 
• Provide recommendations based on data to refine content and posting strategy. 
• Stay ahead of platform algorithms, social media trends, and emerging tools to ensure KHOI’s continued visibility and growth. 

6. Influencer and Partnership Management 

• Identify, vet, and maintain relationships with influencers, stylists, and cultural partners aligned with KHOI’s audience and aesthetic. 
• Oversee influencer gifting, collaborations, and content deliverables to ensure alignment with brand storytelling. 
• Measure the success and ROI of influencer partnerships, adjusting strategy as needed. 

Required Qualifications 

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience). 
• Three to five years of professional experience managing social media for a fashion, beauty, or lifestyle brand. 
• Proven success in content creation, community engagement, and follower growth. 
• Deep familiarity with social platforms: Instagram, TikTok, Pinterest, and Meta Business Suite. 
• Strong understanding of visual branding, photography direction, and social storytelling. 
• Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom),Inshot or equivalent editing tools. 
• Excellent written and verbal communication skills with a keen eye for tone, grammar, and storytelling. 
• Ability to manage multiple projects in a fast-paced, entrepreneurial environment. 
• Understanding of e-commerce integration and retail marketing strategies is highly preferred. 

Preferred Skills 

• Experience in influencer marketing, brand collaborations, or paid ad management. 
• Familiarity with SEO, Google Analytics, and social media scheduling platforms (Later, Hootsuite, Planoly). 
• Strong understanding of fashion and lifestyle trends, particularly within BIPOC and women-led brands. 
• A passion for visual design, photography direction, and cultural relevance. 
• Comfort with on-camera appearances or content creation behind the scenes for brand storytelling. 

Key Competencies 

• Creative Vision: Ability to craft a cohesive visual identity that resonates with KHOI’s audience. 
• Strategic Thinking: Understands how social storytelling supports broader marketing and sales goals. 
• Cultural Awareness: Keeps a pulse on global trends, social conversations, and aesthetic shifts. 
• Agility: Adapts quickly to new trends, tools, and opportunities. 
• Collaboration: Works effectively with creative, retail, and leadership teams. 
• Accountability: Tracks metrics and delivers measurable results. 

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