Ecommerce Senior Manager Job at Tower 28 Beauty, Los Angeles, CA

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  • Tower 28 Beauty
  • Los Angeles, CA

Job Description


ECOMM SENIOR MANAGER JD

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

Tower 28 is seeking a Senior Manager E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the Director of Growth and manage our Site Ops Associate Manager. 

Key Responsibilities

 

Digital Channel Leadership

  • Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
  • Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
  • Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
  • Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
  • Demonstrate initiative, problem-solving, and a highly cross-functional approach
 

Campaign, Digital Programming, and Lifecycle Execution

  • Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
  • Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
  • Ensure cohesive digital storytelling from awareness through conversion and retention
  • Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV

     

Paid Media and Performance Marketing

  • Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
  • Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
  • Use performance insights to inform content strategy, merchandising, and broader digital priorities
  • Ensure paid efforts ladder into larger brand moments while driving efficient growth

     

Process Leadership

  • Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
  • Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
  • Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows
 

Requirements

  • 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
  • Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
  • Strong analytical judgment with the ability to translate performance insights into decisive action
  • Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
  • Fluent in both creative digital storytelling and performance-driven execution
  • Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
  • Comfortable being directly accountable for DTC performance in a fast-paced environment

     

You Have

  • Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
  • Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
  • Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
  • Cool: Stay calm under pressure, ability to influence, high emotional intelligence
  • Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

  • Salary range for this position is $125,000 - $145,000
  • Excellent benefits, including healthcare, dental, vision
  • Holidays, vacation, and sick time
  • Summer Fridays and quiet week between Christmas and New Years

Job Tags

Full time, Summer work,

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